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62 evidence-based marketing skills for B2B and B2C: strategy, brand, product marketing, content, copywriting, copy editing, performance, paid ads, media buying, digital, social media, sales enablement, sales collateral, CX, analytics, tracking, growth, referral, SEO, SEO audit, AI SEO, programmatic SEO, schema markup, site architecture, email, cold email, CRO, signup flow, onboarding, form, popup, paywall, A/B testing, PR, video, automation, RevOps, pricing, launch, churn prevention, marketing psychology, compliance, competitor analysis, competitor alternatives, free tool strategy, marketing ideas, ABM, internationalisatie, marketing budget, visual content generation (Nano Banana MCP), wireframe design (Google Stitch MCP), design system (Pencil MCP), and 3-layer QA with orchestrator. Grounded in Ehrenberg-Bass, Binet & Field, Kahneman, Cialdini, BJ Fogg, and Reforge frameworks.