technical-copywriting

Five composable skills for writing long-form technical content for an audience — articles, deep-dives, tutorials, newsletters, whitepapers, technical essays. Covers research before craft (audience profiling, source tiering, triangulation, citation), long-form structure (article templates, hook-promise-payoff contract, section transitions, length strategy), engaging craft (AIDA, PAS, Bencivenga's pyramid, Sugarman's slippery slide, Schwartz awareness levels, hooks, voice, concrete-over-abstract), long-form polish (pacing, scan-ability, the 30% cut, read-aloud test), and distribution craft (titles, dek/meta, social pull-quotes, channel framing). Grounded in proven copywriting techniques and evidence-based research workflow. Use when writing a technical blog post, deep-dive, tutorial, newsletter issue, whitepaper, or 1500-5000+ word technical essay. NOT for code documentation (use documentation-generator), UX microcopy (use ux-writing), short-form work writing like RFCs and emails (use communication), fiction or narrative craft (use storytelling), or CMS content models (use content-modelling).