Produce a complete positioning document using the Dunford framework — competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline. Use when asked to "write our positioning", "define our value prop", "positioning statement", "what market are we in", "how do we position against X", "what's our tagline", or "write our messaging foundation".
Installation
1
Add the marketplace
/plugin marketplace add tonone-ai/tonone
2
Install plugins
/plugin
Run these commands in Claude Code to add this plugin to your environment. The marketplace must be added before you can install its plugins.