Portfolio messaging and proposition planning for SMEs using IS/DOES/MEANS framework. Features are market-independent (IS). Advantages (DOES) and benefits (MEANS) are market-specific. Includes TAM/SAM/SOM targeting, competitor and customer analysis.
Installation
1
Add the marketplace
/plugin marketplace add cogni-work/cogni-works
2
Install plugins
/plugin
Run these commands in Claude Code to add this plugin to your environment. The marketplace must be added before you can install its plugins.