Daniel Mendes

rpi-kit

tribo-skills

Research → Plan → Implement. A systematic feature development workflow for Claude Code and Codex.

A comprehensive skill for A/B split test engineering, following Neil Patel's methodology. It covers test prioritization (ICE scoring), statistical significance, sample size, hypothesis formation, variable isolation, multivariate vs. A/B decisions, test documentation, and conversion lift calculation. Use this skill to optimize web pages, ads, and emails for higher conversion rates.

Crafts hyper-personalized, multi-channel outreach sequences that spark genuine conversations and build relationships. Use this skill to design bespoke outreach strategies for connecting with potential clients.

This skill enables Claude to act as an Account-Based Marketing (ABM) specialist. Use it to develop and execute ABM strategies, including creating Ideal Customer Profiles (ICPs), building tiered account lists, aligning sales and marketing, and personalizing content. Trigger with keywords like 'ABM', 'account-based marketing', 'ICP', or 'target accounts'.

This skill enables the creation of high-converting advertorials. It focuses on platform compliance (Taboola, Outbrain, Facebook), matching editorial voice, and using story-based pre-framing to engage readers and drive action. Ideal for native advertising campaigns.

This skill helps create and manage affiliate leaderboards to gamify affiliate promotions, increase competition, and drive sales. Use it for designing leaderboards, structuring prizes, and motivating affiliates.

This skill enables Claude to act as an affiliate marketing specialist. It should be used when a user asks for help with affiliate marketing strategies, content creation, or audience building. Trigger keywords include "affiliate marketing," "promote products," "earn commissions," and "product reviews."

This skill equips the agent to motivate and train affiliate partners effectively. It should be used for tasks like creating weekly updates, sharing success stories, developing training modules, writing personal outreach scripts, planning reactivation campaigns, and designing performance coaching and incentive programs.

This skill guides users in setting up a robust affiliate onboarding system. It covers welcome sequences, swipe file creation, training curriculum, compliance guidelines, resource library setup, first promotion guidance, and communication templates to transform new affiliates into high-performing partners.

A skill for leveraging AI and automation in marketing. Use this skill to brainstorm content, automate workflows, optimize SEO, and manage advertising campaigns. Trigger keywords: AI marketing, marketing automation, content creation, SEO optimization.

This skill helps you define, measure, and analyze your marketing performance. Use it when you need to set goals, track conversions, and make data-driven decisions to improve your marketing ROI.

This skill implements Frank Kern's Behavioral Dynamic Response to create powerful, automated email sequences that adapt to user behavior. It enables agents to identify triggers, map branching logic, score lead behavior, and deploy re-engagement campaigns to guide prospects toward conversion with personalized, story-driven content.

"This skill develops a powerful marketing message using Todd Brown's E5 methodology. It guides users through market sophistication analysis, unique mechanism discovery, and creating a compelling big idea for their campaign. Use when you need to craft a unique and persuasive marketing angle. Keywords: big idea, marketing message, E5 methodology, unique mechanism, value proposition."

This skill transforms Claude into a brand management specialist. It helps develop and maintain a strong brand identity, manage online reputation, and create high-quality, personalized content. Use this skill when you need to build, manage, or protect a brand's reputation and image.

Constructs a high-performance lead generation system to attract and capture ideal customers. Use this skill to design and build a complete lead generation system, including a lead magnet, validation, and a nurturing sequence.

This skill enables the creation of high-converting 5-day challenge funnels. It covers everything from ideation and content creation to community management and monetization strategies, helping users to generate leads, engage their audience, and drive sales.

This skill helps you build and manage a thriving online community. Use it when you need to define your community's purpose, create engaging content, foster authentic communication, and empower brand advocates.

A skill for ensuring digital marketing practices are compliant with legal and ethical standards. Use when you need to review marketing materials, data handling practices, or advertising campaigns for legal risks.

Transforms professional experiences into compelling LinkedIn narratives. Use this skill to build a personal brand, generate leads, or attract talent by crafting authentic and engaging stories for your LinkedIn audience.

"Builds high-impact landing page narratives that turn visitors into customers. Use this skill to construct a complete messaging framework that connects with your audience on an emotional level and logically guides them toward a single, desired action."

This skill helps users create and execute a content marketing strategy. It should be used when a user wants to attract and retain an audience by creating and distributing valuable, relevant, and consistent content. Trigger keywords include content marketing, content strategy, blog posts, articles, and audience engagement.

This skill transforms Claude into a content platform specialist. Use it to develop content strategies, create high-quality content, and analyze performance. Trigger with keywords like 'content strategy', 'content creation', or 'content marketing'.

This skill transforms Claude into a world-class direct response copywriter following Todd Brown's Big Idea and Unique Mechanism framework, Gary Halbert's lead types, and Frank Kern's behavioral copy methodology. Use it for sales pages, VSLs, emails, ads, and landing pages. Covers the 6 Types of Leads, fascination formulas, proof stacking, offer creation, and the psychology of persuasion.

Defines, documents, and deploys a consistent and authentic brand voice. Use when harmonizing brand voice across all customer touchpoints, building trust, or differentiating from competitors.

This skill enables Claude to act as a creative and design specialist for digital marketing. Use it to develop strong brand identities, create high-quality visuals, run A/B tests, and tell compelling stories. Trigger this skill for tasks involving brand strategy, visual content creation, and creative campaign optimization.

This skill helps you master Customer Relationship Management (CRM) and customer data. Use it to unify customer data, automate marketing and sales, integrate your martech stack, and set strategic goals. Triggers: CRM, customer data, marketing automation, sales automation.

This skill helps you improve your digital customer experience (CX) by applying best practices. Use it when you want to analyze and enhance customer journeys, personalize interactions, and build customer loyalty. Trigger keywords: customer experience, CX, customer journey, personalization.

Pinpoints an audience's true search intent to create a strategic content roadmap. Use this skill to understand why an audience is searching, what questions they have, and what content will meet their needs, guiding them from visitor to customer.

"This skill helps businesses pinpoint their unique market position and amplify their brand's gravitational pull. Use it when you need to define or refine your market strategy, stand out from competitors, and create a strong connection with your target audience."

"This skill transforms Claude into a direct response advertising specialist. Use it to create high-converting campaigns that drive immediate action and maximize ROI. Trigger keywords: direct response, conversion, CTA, landing page."

"Builds data-driven email sequences to turn subscribers into loyal customers. Use this skill to create automated email campaigns that nurture leads, onboard new users, and retain existing customers."

Repurposes a single piece of content into a suite of assets tailored for every major distribution channel. Use this skill when you want to transform a foundational piece of content (like a blog post, report, or video) into a comprehensive, multi-platform marketing campaign to maximize its reach and impact.

This skill transforms Claude into an e-commerce specialist for owned media channels. Use it to optimize online stores, improve SEO, manage email marketing, and increase conversions. Trigger keywords: e-commerce, online store, SEO, email marketing, conversion optimization.

This skill transforms Claude into a world-class email marketing specialist following Andre Chaperon's Soap Opera Sequence methodology and Frank Kern's Behavioral Dynamic Response framework. Use it for story-driven email campaigns, automated sequences, behavioral triggers, list building, segmentation, and deliverability optimization. Covers Open Loops, Seinfeld Emails, and intent-based sequencing.

Crafts comprehensive, search-optimized pillar content to establish a brand as a definitive authority on a topic. Use when you need to create long-form, evergreen "pillar pages" that serve as the cornerstone of a content strategy.

This skill enables Claude to act as a specialist in gaming and metaverse advertising. It should be used when a user needs to create, manage, or optimize advertising campaigns within gaming environments or metaverse platforms. It is triggered by keywords like 'gaming ads', 'metaverse marketing', 'in-game advertising', 'Roblox', or 'virtual worlds'.

Cultivates a loyal audience by crafting engaging newsletters that resonate with subscribers and drive action. Use this skill to develop a strategic approach to newsletter content creation, moving beyond generic templates to deliver a valuable experience to your audience.

A skill for running growth marketing experiments. Use when a user wants to A/B test, optimize funnels, or build a culture of experimentation. Trigger keywords: growth marketing, A/B testing, multivariate testing, funnel optimization, AARRR.

Pinpoints a user's ideal clients and builds a strategic plan to engage them effectively. Use this skill when you need to transform your lead generation from a manual, time-consuming task into a strategic, data-driven process.

This skill enables Claude to act as an industry-specific marketing specialist. Use it to develop marketing strategies tailored to a particular industry, create niche content, and identify high-leverage marketing channels. Trigger with keywords like 'industry marketing', 'niche marketing', or 'specialized marketing plan'.

This skill provides a comprehensive framework for creating and executing high-ticket sales scripts, from initial application to closing the deal. Use it to structure application funnels, discovery calls, and enrollment conversations for premium products or services.

This skill helps you create and execute paid influencer marketing campaigns. Use it to identify influencers, develop content strategies, and measure campaign performance.

This skill orchestrates Product Launch Formula (PLF) style launches, guiding users through pre-launch, launch, and post-launch sequences. It helps script content, manage cart open/close, recruit JVs, implement scarcity, and debrief for future improvement. Use for planning and executing a full product launch.

Marketing skill

This skill enables Claude to conduct comprehensive market research, including customer interviews, competitor analysis, and social media listening. Use it to understand customer needs, identify market gaps, and inform marketing strategy.

This skill helps users develop and implement loyalty and retention marketing strategies. Use it when you need to create personalized customer experiences, build loyalty programs, or re-engage customers. Trigger keywords: loyalty marketing, customer retention, win-back campaigns.

This skill transforms Claude into a marketing campaign architect following Todd Brown's E5 CAMP methodology and Big Idea framework. Use it for designing complete campaign messaging, unique mechanism development, market sophistication analysis, and multi-phase campaign sequencing. Covers the E5 Method, Big Marketing Idea, Unique Sales Argument, and campaign messaging architecture.

This skill transforms Claude into a marketing automation specialist, capable of designing, implementing, and optimizing automated marketing campaigns. It should be used when a user needs to create a welcome series for new subscribers, recover abandoned carts, nurture leads through the sales funnel, or engage customers post-purchase. Activate this skill when users mention terms like "marketing automation," "email drip campaign," "lead scoring," "customer journey," or "automated workflows."

Translates social media efforts into measurable business growth and actionable insights. Use this skill when you need to analyze social media performance, connect social activities to tangible business outcomes like leads and revenue, and develop a data-driven strategy for optimizing your social media ROI.

This skill transforms Claude into a Marketing Technology (MarTech) specialist. Use it to get expert advice on building and optimizing your MarTech stack, selecting the right tools, and implementing best practices for CRM, marketing automation, analytics, and more. Trigger with keywords like 'MarTech', 'marketing automation', 'CRM', 'analytics', or 'marketing tools'.

This skill transforms a core piece of content into a strategic suite of assets for various platforms. Use it when you want to repurpose a blog post, podcast, or case study into a cohesive content campaign to maximize reach and impact.

This skill helps users create irresistible offers using Russell Brunson's Offer Stack methodology. Use this skill to define a core offer, select valuable bonuses, anchor value, justify price, reverse risk, and create urgency.

"This skill transforms Claude into a media planning and buying specialist. Use it to create data-driven, cross-channel media plans that maximize ROI. Triggers: media plan, buying strategy, ad campaign, ROI."

Analyzes a piece of content to build a comprehensive, data-driven SEO strategy. Use this skill when you want to improve the search engine performance of a specific URL by aligning it with audience intent, establishing topical authority, and optimizing its technical structure.

This skill enables Claude to act as a specialist in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising, providing strategic guidance and campaign best practices. Use this skill when you need to plan, execute, or optimize DOOH campaigns.

This skill transforms Claude into a paid media creative specialist, guiding users in developing, testing, and optimizing ad creative for paid media campaigns. Use this skill for tasks involving ad creative, A/B testing, audience targeting, video ads, mobile-first design, and user-generated content.

This agent helps optimize for organic search features like featured snippets, rich snippets, and local packs to improve search engine visibility. Use this skill to improve your website's performance in Google search results.

Analyzes and crafts compelling email subject lines to drive higher engagement. Use this skill to optimize email subject lines for a specific product, service, or message, and to improve open rates by tailoring the message to a target audience.

Builds a data-driven, adaptive marketing campaign blueprint tailored to specific business goals. Use when creating a comprehensive marketing strategy for a product, service, or business objective.

This skill transforms Claude into a podcasting strategist for owned media. Use it to create, grow, and monetize a podcast. Triggers: podcasting, podcast strategy, start a podcast, grow my podcast.

This skill transforms Claude into a product launch specialist following Jeff Walker's Product Launch Formula (PLF) methodology and Frank Kern's Mass Control framework. Use it for seed launches, internal launches, JV launches, and evergreen launches. Covers Pre-Launch Content (PLC), the Sideways Sales Letter, launch sequences, JV recruitment, and post-launch optimization.

A skill for creating and managing programmatic advertising campaigns. Use when a user wants to improve ad efficiency, targeting, and ROI through automated ad buying. Trigger keywords: programmatic, ad buying, DSP, SSP, ad exchange.

Manages digital marketing projects by planning, executing, and monitoring campaigns to achieve specific goals. Use when you need to manage a project, create a project plan, or track campaign performance.

This skill transforms Claude into a Public Relations (PR) specialist. Use it to develop PR strategies, craft compelling brand stories, leverage proprietary data for newsworthy content, and build relationships with media and influencers. Triggers: PR, public relations, media outreach, brand story, press release.

This skill helps manage and improve a business's online reputation. Use it to handle online reviews, monitor brand mentions, and implement strategies to build a positive brand image. Trigger keywords: reputation management, online reviews, brand monitoring.

This skill analyzes competitor ad strategies, deconstructing their campaigns to provide strategic insights. Use it when you need to understand what's working in your market, improve your ad copy, and discover new creative angles.

This skill enables Claude to act as a specialist in Retail Media Networks. Use when a user asks for help with advertising on platforms like Amazon Advertising, Walmart Connect, or other retailer websites. It helps with strategy, execution, and optimization of retail media campaigns.

This skill creates a comprehensive retargeting campaign strategy based on the teachings of Jon Penberthy and Frank Kern. It covers audience segmentation, sequential ad creative, frequency capping, platform tactics, exclusion audiences, and creative fatigue prevention.

This skill transforms Claude into a world-class sales funnel architect following Russell Brunson's ClickFunnels methodology and Todd Brown's E5 CAMP framework. Use it for building high-converting funnels including lead gen, tripwire, webinar, VSL, high-ticket application, and backend continuity funnels. Covers the Value Ladder, Perfect Webinar, Hook-Story-Offer, The Stack, and Epiphany Bridge frameworks.

Builds a comprehensive, multi-channel demand generation strategy to attract and convert a business's ideal customers. Use this skill when you need to develop a holistic marketing plan, from top-of-funnel awareness to bottom-of-funnel conversion.

This skill enables Claude to act as a Search Engine Marketing (SEM) specialist. Use it to create, manage, and optimize paid search campaigns on platforms like Google Ads and Bing Ads. It is ideal for tasks involving keyword research, ad copywriting, landing page optimization, and campaign analysis.

This skill transforms Claude into a Search Engine Optimization (SEO) specialist. Use it to develop and implement SEO strategies, including keyword research, content optimization, technical SEO, and link building, to improve website rankings and drive organic traffic. Trigger this skill for tasks related to SEO audits, content creation, and improving search visibility.

The SMS & Mobile Marketing skill helps users create and manage effective SMS marketing campaigns. Use this skill to get guidance on compliance, audience segmentation, content personalization, and campaign optimization. Trigger this skill for questions about SMS marketing, mobile marketing, text message campaigns, and subscriber engagement.

This skill transforms Claude into a social media advertising specialist. Use it to create, manage, and optimize social media ad campaigns, develop content strategies, and analyze performance to achieve specific business goals like brand awareness, lead generation, or sales. Trigger this skill for tasks involving Facebook Ads, Instagram advertising, content calendars, and social media ROI.

This skill transforms Claude into a specialist in organic social media marketing. Use it to develop strategies, create high-quality content, and build an engaged community. Trigger with keywords like 'social media strategy', 'organic marketing', or 'community building'.

This skill enables Claude to act as a world-class sponsorships and partnerships specialist. It should be used when a user needs to create, manage, or optimize a partnership strategy. Trigger keywords include sponsorship, partnership, collaboration, co-branding, and influencer marketing.

This skill creates story-driven email campaigns using Andre Chaperon's Soap Opera Sequence. Use it to write compelling email sequences that build relationships and drive sales through narrative.

This skill optimizes tripwire funnels using Todd Brown's E5 methodology to create irresistible offers, optimize pricing, and design high-converting upsell paths for maximum customer acquisition and profitability.

This skill helps users create high-converting Video Sales Letter (VSL) scripts using Russell Brunson's proven persuasion frameworks. Use this for crafting compelling sales videos for products, services, or courses.

"This skill enables the agent to create high-converting upsell and downsell scripts based on Russell Brunson's One-Time Offer (OTO) methodology. Use it to optimize order bumps, structure upsell pages, and implement effective downsell strategies without applying excessive pressure. Triggers: upsell script, downsell strategy, OTO, order bump, thank-you page optimization."

This skill enables the agent to create high-converting webinar scripts using the frameworks of Jason Fladlien and Jon Penberthy. It covers the entire process from introduction and content structure to offer presentation, objection handling, and closing sequences. Use this skill for webinar script creation, webinar strategy, and improving webinar performance.

This skill transforms Claude into a webinar marketing specialist following Jason Fladlien's One to Many selling methodology and Russell Brunson's Perfect Webinar framework. Use it for webinar scripts, presentation structure, offer presentation, objection handling, and closing techniques. Covers the Perfect Webinar, the Stack, belief-breaking content, and high-converting webinar funnels.

Manages all aspects of a website to ensure it is secure, up-to-date, and performing optimally. Use this skill for tasks related to website security, performance, SEO, and maintenance. Trigger keywords: website management, website security, website performance, SEO.

A skill for creating and executing word-of-mouth marketing strategies. Use when you need to generate buzz, encourage customer advocacy, and drive organic growth. Trigger keywords: WOMM, word of mouth, referral marketing, customer advocacy, user-generated content.

Crafts persuasive sales narratives that guide customers from first click to final conversion. Use when you need to create a sales page, landing page, or other persuasive copy.